西方的先进管理思想和实践是现代企业学习、借鉴的主要来源。欧盟连续8年保持中国第一大贸易伙伴地位，大批欧洲与国内先知的企业通过在华投资、技术转让及相互资源整合等方式，分享了中国经济增长的巨大利益。学习欧洲，从思维与区域方位局限中走出来，拓宽视野；寻觅合作、资源嫁接与市场开拓；正是我们考察欧洲企业初衷所在！我们将了解欧洲社会文化精髓，考察欧洲著名品牌企业、透析欧洲世界最成功的企业、领略法国的潮流时尚、德国的精密严谨……全方位透视中欧差别异同，深层次剖析欧洲企业成功基因，破解与展望竞争生存及发展智慧的制胜法则！

Western advanced management thought and practice is the main source of modern enterprise learning. For eight years in a row, the EU has been China's largest trading partner. A large number of European and domestic companies have Shared in China's economic growth through investment, technology transfer and mutual resource integration. Learning the European. Step out from the limitation of thinking and regional orientation to broaden horizons; looking for cooperation, resource grafting and market development. It is precisely the original intention of our investigation of European enterprises! We will learn about the essence of European society and culture, visit famous European brands, analyze the most successful European companies, appreciate the fashion trend of France and the preciseness of Germany... The comprehensive perspective of the differences between China and Europe, in-depth analysis of the success of European enterprises, break and look forward to the wisdom of survival and development of the winning rules!