China and Europe are at opposite ends of the ancient Silk Road. To better realize “the One Belt And One Road Initiative” and further promote China-EU tourism exchanges and cooperation, Premier Li Keqiang and President of the European commission jointly designated 2018 as the “China-EU year of tourism”at the 18th China-EU summit in July 2016. The year 2018 marks the 43rd year of China-EU diplomatic relations and the 15th anniversary of the China-EU Comprehensive Strategic Partnership.
China and Europe enjoy rich tourism resources and broad prospects for cooperation. Statistics show that in 2017, The number of Chinese outbound travelers reached 129 million, ranking first in both outbound tourism and outbound tourism consumption. Among them, more than 6.6 million Chinese tourists visited Europe. China's huge tourism consumption market has already attracted the attention of eu countries. The EU hopes to make Europe the best tourist destination for Chinese tourists in the world through the activities of "China-EU Tourism Year".
With the development of china-eu trade, the increasing exchanges with European culture, embody the 2113 commercial trade is the important way of cultural exchange.
Trade between China and the EU promotes cultural exchanges and consumption of cultural products, demonstrating the mutual influence and integration of culture and economy.
The combination of Chinese and Western reflects that cultural innovation needs to inherit the tradition and bring forth the new; Face the world and learn from others.
The successful holding of the China-EU tourism year marks another milestone in China-EU tourism exchanges and cooperation, creates a new pattern of China-EU tourism cooperation and writes a new chapter in the overall strategic partnership between China and the Europe.